As part of his keynote address at the Cynopsis Sports Business Summit yesterday in New York, NHL Commissioner Gary Bettman was boasting about how his league bounced back from a potentially catastrophic work stoppage by playing to 97% of capacity last year, the highest in the four major sports. Of the league’s 30 teams, more than half (16) played to at least 100% of their capacity, eight played over capacity (the Stanley Cup champion Blackhawks led the way at 110.4%, thanks mainly to standing room at the United Center) while 26 played with at least 90% of the arena’s seats full.
The NHL was the leader for the 2012-13 season, but at nearly 95 percent full the NFL wasn’t far behind. The NBA placed third at just over 90%, and using data from the completed 2012 season, major league baseball, with it’s vast inventory, came in last among the Big Four at 71.4%.
The raw data enables us to take a closer look at the attendance figures, not only by league and team, but by region, and more specifically, metropolitan area, and gives us a metric by which we can measure fans rabidity. Given the success of the Bruins, Celtics, Patriots and Red Sox at the gate (granted the Red Sox “sellout streak” has been widely criticized), plus the well-known passion that Boston fans have for their teams, this area was sure to place high on the list, making it perfect fodder for this space.
To do a study like this fairly there have to be some ground rules in effect. Boston for example is a typical four-team, four-league town (apologies to the MLS). But limiting it to just regions where there’s four league participation would have eliminated places such as St. Louis, Cleveland, Milwaukee, Atlanta and a little place known as Los Angeles. So instead, to qualify, the bar the city had to reach was three or four teams in at least three leagues (the Lakers and Clippers both qualify for LA).
Another problem facing this look was the onus put on a region to support either poor performing, or niche teams, when they have more popular and successful teams to gravitate to. To eliminate any bias against cities that have multiple teams in each league—and with apologies to the Mets, White Sox, Jets, Islanders, Devils, Angels, Ducks, A’s and Raiders—we’ll look only at the most popular team in the region in each league (unless they fall into the above category).
That said, we summed up all of the attendance and approximate capacity figures, and calculated the rate of approximate capacity by region from the most recent completed seasons for each league.
Not only did Boston come out on top, it was the only area in which attendance exceeded capacity in the 2012 and 2012-13 seasons.
The author is solely responsible for the content.
He has also authored or made contributions to many books, including the Sports Illustrateds 100 Fenway: A Fascinating First Century.
Now living in Marblehead, hes focusing his attention on the Boston sports scene, specifically delving into the numbers affecting the Red Sox, Patriots, Celtics and Bruins, with the goal of informing and entertaining real fans. You can follow him on Twitter at @SabinoSports.