Just in time for your holiday shopping, the Vermont Lake Monsters, Short-Season Single A affiliate of the Oakland A’s, unveiled a new logo and “identity” on Saturday.
The new look isn’t a wild deviation from where they started in 2006, retaining a green and blue color scheme with the green tint now becoming more of a lime tone to match up closer with team mascot Champ and a lighter shade of blue in the mix as well.
Speaking of the lovable lake monster himself, Champ remains the main focus of the logo, yet instead of cutting through the water with his head and neck raised tall, Champ sneaks through calmer conditions with his eyes peaking above the meniscus.
"The logos and team identities of the past did not truly reflect the connection between team and mascot," said General Manager Nate Cloutier in a press release. "We set out to adjust to match what our fans have come to know and love -- the Lake Monsters and the big, lime green mascot, CHAMP! We want people to think of CHAMP and the Lake Monsters when they see lime green, just like the connection with Crimson and Alabama, or Burnt Orange and Texas."
As the affiliate for the Montreal Expos, Vermont was forced to find an all new “identity” after the club move the team to Washington after the 2004 season, but not before Vermont got one more season as the Expos, the last of any professional team to use that moniker.
When the Nationals chose the Auburn Doubledays to be their New York-Penn League affiliate for the 2011 season, Oakland moved in to take over the reins of the Lake Monsters.
Both new and old Lake Monsters merch is available at their online store at www.vermontlakemonsters.com or by visiting the team store located at the top of the King Street Ferry Dock in Burlington, Monday through Friday from 8:30 am to 4:30 pm. New merchandise will also be available at the University Mall during the holiday season from November 23rd to December 22nd at the Lake Monsters kiosk on the weekends. I'll take a t-shirt in XXL please!
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