Obnoxious Boston Fan

Bruins Rout Canadiens When It Comes To Twitter

With all due respect to Tim Hortons [and I did enjoy my visit to Tim Hortons in Windsor, Ont., last year], that chain cannot compete with Dunkin' Donuts on the coffee front. In other off-ice dominance, the Bruins are crushing the Montreal Canadiens during this series when it comes to mentions and relevant conversations on Twitter.

According to Boston-based social media analytics firm Crimson Hexagon, the Bruins haven't missed any open nets when it comes to Twitter, and it has nothing to do with what you might think or may have heard. There have been more than 595,000 relevant conversations on the social media during their series against Montreal, compared to the Canadiens' 141,000. The analytics were run from May 1 through Game 6 on Monday night.

The top hashtag throughout the series has been #Bruins. Just plain #Bruins.

Surprise. Surprise. Surprise.

This data, as opposed to the unfounded and false reports that the "n-word" was a trending topic in Boston on Twitter after Game 1, demonstrates what has been really going on on the social media platform Twitter during these games, at least on a mass and verifiable scale.

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Crimson Hexagon was used as a reliable source by Yours Truly when I wrote for ESPN's Playbook and Page 2, covering sports social media and analytics [among various topics]. The company was co-founded by Gary King, who is the Albert J. Weatherhead III University Professor at Harvard. He also serves as Director of the Institute for Quantitative Social Science at Harvard. I have no idea what any of that means, but he sounds wicked, wicked smart.

The company broke down these Twitter numbers among the conversations focused on the Bruins and the Canadiens.

Here are the numbers and sentiments behind those Tweets labeled as "relevant conversations" centered around the Bruins:

Bruins Breakdown
Social Two Mentions

And here are the numbers and sentiments among those conversations centered around the Canadiens.

Habs Breakdown
Habs Two

There were significant upticks for each team after each of its three victories. Social media often lends itself to front-running.

Crimson Hexagon broke down the social media analytics surrounding the NBA's decision to ban Donald Sterling for life after his racist remarks were leaded to various media sites. In a blog post on the company's web site. Crimson Hexagon's research found a peak of nearly 400,000 Tweets an-hour being posted about Sterling and the NBA after the announcement of Adam Silver's suspension of Sterling on April 29. Not surprising, only about 12 percent of those were deemed negative in sentiment.

There was no word on how many of those negative Tweets were sent by Sterling.

The OBF Blog is written by award-winning journalist, Bay State native and Boston.Com columnist Bill Speros. Got a news tip, want to let him know directly what you think, have a complaint or compliment about his "aggressively relevant" content or hate people who speak about themselves in the third person, hit him up on his Obnoxious Boston Fan Facebook page, on Twitter @realOBF or hit him on at his
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