The Bruins won the big one again this year, sort of.
A first-round exit and lackluster performance against the Washington Capitals? Those weren't a problem for the Boston Bruins, as they were named "Sports Team of the Year" at the 2012 Sports Business Awards held Wednesday in New York City.
No word yet on a day and time for the Duck Boat parade.
The timing was a bit awkward, as the team was honored for its 2011 Stanley Cup championship season just a few weeks after flat-lining in the 2012 Stanley Cup playoffs. This year, the Cup will either end up in Los Angeles or the New York-New Jersey metropolitan area. Depressing all the way around.
Charlie Jacobs was clearly excited about his team's honor:
From the team's website:
After their first Stanley Cup Championship win in 39 years, the Bruins continued to increase the profile of the Bruins brand and saw record growth in revenue of ticket sales, retail sales, and corporate sponsorship. The organization also increased its online presence with the 2012 launch of the Bruins "Digital Entertainment Network" (DEN), an initiative that bundles all of the team's digital, mobile and social assets and delivers original content to over 2.5 million fans per month.
In other words, business was good, even if the hockey wasn't.
The other entries were: the Class A minor-league (Reds) Dayton Dragons, MLS's Sporting Kansas City, NASCAR's Stewart-Haas Racing, and the Texas Rangers.
The Bruins finished out of the running in the "Best Postseason Power-Play Award" and "Most Productive Playoff Offense" categories.
Tim Thomas had no comment on Facebook.
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