Winning the World Series, it seems, has a very positive effect on merchandise sales. Who could have guessed?
According to Fanatics.com, the largest online retailer of officially licensed team merchandise, the Red Sox are the top-selling MLB team since Jan. 1 with the Yankees, Dodgers, and Cardinals following.
Sox merchandise is up 230 percent from last year. Derek Jeter is the top-selling player, but David Ortiz is second and Dustin Pedroia fourth. Mike Trout is third.
A Red Sox Nation shirt is the top-selling item since Jan. 1.