By Alan Miller and Steve Silva, Globe Staff

FORT MYERS, Fla. -- In this episode of Spring Training Today, Red Sox owner John Henry, chairman Tom Werner, and team president Larry Lucchino arrived in Fort Myers before the team's first full-squad workout and addressed a number of topics regarding the Olde Towne Team including the 2011 collapse, the luxury tax and its effect on spending, the direction the club is heading in 2012, and whether the Liverpool soccer team has become more important to the organization than the baseball operation.

Calling 2012 "a new chapter," the ownership group plans to be more present this season as the team looks to rebound from last September's historic collapse.

Henry confirmed he has spoken with former Red Sox manager Terry Francona, who reached out to the Red Sox owner after he left the team, but did not hear back from him until recently.

Henry said he plans to apologize to outfielder Carl Crawford for critical remarks Henry made about the Crawford signing in a radio interview last October.

Lucchino also said the franchise collectively "has something to prove in 2012."