Regarding payroll, Henry said the team is keeping pace. "We spent significantly more than we did last year," he said. "We didn't know for sure we were going to spend as much as we did because we didn't know if opportunities would present themselves, to be able to go out and get a pitcher like John Lackey, we didn't know the opportunity would come to fruition. It was really driven by events."
Henry said he doesn't consider the season a failure if the Sox don't win the World Series. "I've never thought that way," Henry said. "Our goal every year is to make the playoffs. If we make the playoffs, we're going to win at some point in the postseason. We've been fortunate to do that twice but there's too much, in a short series in the postseason, it's too much, I hate to use the word 'luck' but you guys write about it all the time. It's tough to predict what going to happen in a short series. A good team can easily lose to an inferior team in a short series, so our goal really is to make the playoffs and to try to win."
Lucchino quantified the goal. "We always get fixated on '95,' that's a nice round number [of wins] that we like and achieved last year of course."
Heading into their ninth season of ownership, Henry, Lucchino, and Werner are proud of their accomplishments. "One of the things we were focused on early on was creating a certain atmosphere inside the clubhouse so that players would want to come play here. Thatís an important part of having a competitive, winning franchise is to create an atmosphere and Larry has a tremendous job of doing that, Theo and the whole organization... every year I think the organization as a whole has gotten stronger. We lose good people because of our success and that happened in this offseason, but every year, including this season, I feel we keep getting stronger, medically, in all areas, we continue to strengthen."
The Sox brass was asked to comment on the Yankees payroll ceiling. "I don't think we can comment on what their ceiling may or may not be. We just have to do what we've done since we arrived here and is try and build revenues, maximize revenues, and try as best we can to compete with them financially but we'll never be able to do that. People tend to clump us together but there's a wide gulf financially between the two teams, and that's going to continue. ... it's exacerbated by the new park [creating] tremendous revenues."
"The wide gulf is also in size of the market," Lucchino added. "They're in the largest market in the Western world and we are in New England and our television market pales in comparison to theirs, so lumping us together, which too often happens, is somewhere unfair."
Henry was asked if owning the Red Sox was a lifelong commitment for him. "We're not going anywhere," Henry said. "We adore, we love this franchise. We speak every day on the phone, seven days a week, talking about [the team]. We are so committed to this franchise... we're having so much fun. These eight years have been so much fun, so rewarding... we went out to dinner last night. It's a celebration. That's how much we enjoy what we're doing. We love this franchise."
The Sox brass also said they were disappointed that Boston wasn't awarded the All-Star game on the 100th anniversary of Fenway Park in 2012. "They felt that we had the All-Star game in 1999 and that there were other people who were also requesting it," Werner said. "We did make a valiant fight because we all thought it was the right thing to do, not only for the Red Sox, but for baseball, but we don't win all the battles and turn the page."
On the possibility of a new ballpark in Boston generating more revenue, Henry said that was never the plan. "We didn't want a new ballpark in Boston," Henry said. "From Day 1 we wanted to renovate Fenway, but we didn't know if we could do that in the beginning because we didn't know if it was going to be structurally sound but there was price to be paid for staying. To stay there... there was a price to be paid for it and that was that we are limited in our revenues, but we determined that we have to try to maximize, and we've done that, the revenues there, and we've successfully done that."
Other highlights from the 32 minute press conference: