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Red Sox unveil new club logos and uniforms

Posted by Steve Silva, Boston.com Staff  December 11, 2008 08:20 PM

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It's still not clear how many new faces will be on the Red Sox roster next season, but we now know what they'll be wearing.

In a marketing-driven event in the midst of the holiday season, the Red Sox Thursday night unveiled new team logos, uniforms, and caps that will make their debut on the field at the start of the 2009 season.

Red Sox chief operating officer Mike Dee holds up the new secondary
Red Sox COO Mike Dee holds up the new secondary "hanging Sox" logo cap.
There will now be four uniform options – primary and alternate home uniforms, and primary and alternate road uniforms, including a a new gray primary road uniform.

Both the home and road alternate uniforms will now feature new alternate “Hanging Sox” logo hats, replacing the traditional B cap when the alternate jerseys are worn.

According to the team, inspiration for the uniform changes started during a “turn back the clock” game against the San Diego Padres on June 22, 2007. The Red Sox wore gray road uniforms from the early 1980s, and team ownership and management were taken with the appeal of the traditional look.

Terry Francona, Jim Rice, and Jerry Remy model the Red Sox new primary road uniform
Terry Francona (left), Jim Rice, and Jerry Remy show off the new primary road jersey.

"If you look at the outerwear that we wear on the road, we've pretty much gone to blue as a road color and red as the home color," Red Sox COO Mike Dee said to MLB.com. "This is really an exact continuation of that. We have blue dugout jackets on the road and red dugout jackets at home; blue BP jerseys on the road, red BP jerseys at home. This gives us a blue theme to the road uniform and then a blue alternate top."

According to the press release, the changes, which include the selection of a new primary logo and introduction of new primary road uniforms, "reflect the team's decision to make changes in design that return select visual brand elements and team appearance to the core traditions of the organization."

The “Hanging Sox” logo – which first appeared on a Red Sox uniform in 1931 – will become the team’s new primary logo and used more frequently in the future. The “Circle Sox” logo, in redesigned form, will now serve as a secondary logo along with the red “B”. All three Red Sox logos were streamlined to "reflect uniformity in font and messaging," according to the release. Transition to the use of the new primary logo in signage, collateral, and other materials will occur over the coming months.

"Certainly the 'Hanging Sox' has an iconic value that transcends anything else in our assortment of brands and logos," Dee said of the new logo. "To have it be defined and standing alone is certainly the right thing to do."

With general manager Theo Epstein and most of the club's baseball operation staff wrapping things up in Vegas and heading back to Boston, manager Terry Francona, former players Jim Rice and Jerry Remy served as models along with two of slugger David Ortiz's children, helping create interest at a fashion show to introduce the new jerseys at "Game On," a bar connected to Fenway Park.

"I love 'em," Francona said regarding the road grays. "About two years ago we wore them in interleague play one day, throwback night, I'm a fan."

Their primary gray road uniforms will have blue letters, like ones worn in the early '80s, instead of the red letters on the jerseys the Red Sox wore when they captured World Series titles in 2004 and '07. These “retro roadies” will feature the word “BOSTON” in blue lettering across the chest and will include a “Hanging Sox” patch on the left sleeve. The new alternate road uniform will feature a blue jersey with “BOSTON” in red lettering across the chest to go with gray pants.

Reliever Manny Delcarmen wore the alternate road jersey, which will have blue tops, with red lettering. The "Hanging Sox" will be on the left sleeves of both as well as on the alternate road hats. No changes have been made to the primary home uniform.

Survey: What do you think of the new jerseys and cap?

Check out photos from tonight's unveiling here, video of Terry Francona's thoughts on the new look, and illustrations below.

home and road uniforms

alternate home and road uniforms

alternate cap and new logos

Material and information from Red Sox public affairs and The Associated Press was used in this report.

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