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BRUSSELS — The European Union’s antitrust watchdog is increasing pressure on Google to swiftly provide better proposals to address allegations the firm is abusing its dominant position in Internet searches.
If the US tech giant fails to present better proposals to reach a settlement, the European Union will start the traditional antitrust procedure, the EU’s competition watchdog chief Joaquin Almunia said Wednesday. That more confrontational route could take years, but also result in fines worth billions of dollars.
Almunia said that feedback from competitors and other market players on Google’s latest proposed changes to its Internet searches was clearly negative.