During a CNN interview in March, Mitt Romney adviser Eric Fehrnstrom compared the campaign's shift from primary fight to general election to an Etch A Sketch.
"I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up and we start all over again."
The quote played into a belief that Romney tailored his views based on changing political winds.