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Scarlett Johansson SodaStream ad set to run during Super Bowl, despite criticism

Posted by Lara Salahi  January 27, 2014 12:03 PM

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Actress Scarlett Johansson has acknowledged criticism she's received over her new ad campaign for the soda making machine SodaStream, but says she plans to continue being the face for the product.


Mike Coppola/Getty Images

Johansson is the first global brand ambassador for the Israeli company which has come under scrutiny from pro-Palestinian activists and humanitarian organizations such as Oxfam International for maintaining a large factory in the West Bank, a disputed territory which has been occupied by Israel since 1967.

In a written statement released to the Huffington Post on Friday, Johansson said she "never intended on being the face of any social or political movement, distinction, separation or stance."

Johansson has served as a global ambassador on global poverty for Oxfam since 2005. While the aid group has said that “respects the independence of our ambassadors,” the group also said it “believes that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support." Oxfam said it has not asked her to break her deal with SodaStream.

Johansson said she was proud of her work with Oxfam and with SodaStream, and does not plan on pulling out of her endorsement deal with the soda making company.

"SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights."

A SodaStream ad featuring Johansson is set to run during the Super Bowl this Sunday. The ad starts with Johansson dressed in a white robe saying, "Like most actors, my real job is saving the world."

She then makes herself a SodaStream drink and points out her eco-friendly action by saying that it uses "less sugar, less bottles."

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