We're seeing double with the latest cover of UK-based Bath Magazine.
The photo, chosen by Bath Magazine to promote their half-marathon The Bath Half, shows striking similarities to the cover photo of Boston Magazine's May 2013 issue as a tribute to the Boston Marathon runners and the bombing victims. Bath's cover has caused a Twitter firestorm calling out the British magazine as a copyright infringement and a blatant "tacky choice."
The folks over at Boston Magazine are well aware of the clone -- and it seems like they're not happy about it. A Boston Magazine senior editor engaged in a heated back-and-forth on Twitter.
But Bostonians aren't the only one giving out heat. One resident in Bath, UK, with no connection to the magazine, said he felt "ashamed" by the controversy the cover has caused.
In a public letter to Bath, Boston Magazine suggested because Bath had decided to "borrow" their magazine cover, that they too borrow the spirit of the design by making a significant donation to the One Fund, the official charity established to help victims of the Boston Marathon bombings. Boston Magazine raised over $125,000 for the One Fund through sales of its issue with the iconic cover.
For now, there are no formal plans to seek legal action against Bath for their cover, a Boston Magazine spokesperson told Boston.com. In the meantime, Bath Magazine has tweeted multiple apologies.