Abercrombie & Fitch has pulled a t-shirt featuring the message "# more boyfriends than t.s.", a shot at pop superstar Taylor Swift's highly publicized romantic life, after backlash from the singer's fan base.
The real tragedy isn't the joke on Swift, but rather that Abercrombie seems to have no idea how hashtags work, choosing to include spaces in between the words on the shirt. The company sent out a tweet to the "Swifties", but one fan did not think that was enough. In the YouTube video below, devout Swift fan Chelsea Nicole leaves a message for Abercrombie saying, "I hope your business falls to the ground."
Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!— Abercrombie & Fitch (@Abercrombie) June 19, 2013