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Jay-Z uses Samsung commercial to announce Magna Carta Holy Grail

Posted by Austin Tedesco  June 17, 2013 11:27 AM

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Jay-Z interrupted the Spurs-Heat game last night to drop a three-minute video that ended up being part Samsung commercial and part promo for his new album, "Magna Carta Holy Grail."

The rapper is trying a new strategy for the release of his 12th album. One million copies will be released to Samsung users in the form of a mobile app on July 4, three days before it is available to the rest of the public. Samsung paid $5 each for the albums, according to the Wall Street Journal.

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