Was Cosmo Kramer 15 years ahead of his time?
In an effort to save $2 billion a year, the United State Postal Service has announced a plan to eliminate Saturday mail deliveries.
An unscientific survey of Boston.com readers showed a majority of respondents won't miss Saturday mail. Many of the comments attached to the article reflect strong dissatisfaction with much of the mail delivered by the USPS... specifically, junk mail. But this is certainly not a new phenomenon.
In a 1997 episode of the TV comedy Seinfeld, Jerry's wacky neighbor, Kramer, decided he'd had enough of the endless piles of junk mail (mostly Pottery Barn catalogs), and marched down to the Post Office to opt out of mail entirely. Hilarity, of course, ensued.
Granted, Kramer's list of options to personal letters ("E-mail, telephones, fax machines, FedEx, telex, telegrams... holograms...") sounds outdated (except for holograms) and would be replaced today with Skype, texts, Facebook, and Twitter. But even so, he did raise a valid point that's still resonating today, judging from reaction to the USPS story.
Maybe we all should re-think our universal rejection of Kramer's "make your own pizza pie" franchise idea.