Looks do matter
The first televised debate between Senator John F. Kennedy and Vice President Richard Nixon had an audience of 80 million and was a defining moment in the election. Although Nixon was known as an excellent debater, Kennedy, with his calm composure and with the help of a make-up artist, looked confident and young. Nixon, who applied no make-up, perspired under the heat of the camera lights. Although Nixon held his own in the comments, Kennedy emerged as the star.