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The Blue Lab is buzzing with the familiar energy of yet another local startup. Workers, many in their 20s, hover over laptops and cellphones, checking off completed tasks on the obligatory whiteboard. They sometimes fan out from their shared table to take over a nearby couch. The dress code, like the atmosphere, is not formal.
The scene may sound like something out of Cambridge’s Kendall Square — where innovation is as common as a lunch break — but The Blue Lab in Boston’s Liberty Square is not about designing apps or websites — it launches political campaigns on a budget, for a fee. The company aims to cut the cost and inefficiency of building individual campaigns from scratch by offering candidates shared space and resources — much like a tech incubator.