Money, media and biographical message made newcomer Gabriel Gomez the GOP nominee

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A day after the primary, the political universe was abuzz: How did political newcomer Gabriel E. Gomez snatch the US Senate nomination from two Republican rivals with longstanding ties in Massachusetts.

Was it the fresh face? The life story as a Navy SEAL? Had he assembled a vast organization of volunteers?

While Gomez’s profile might be new, political analysts said, his advantage was as old as politics: Money.

In a low-turnout, short-lived special election in which voters were distracted by more urgent news of terrorist attack in Boston, Gomez had a financial edge that empowered him to distinguish himself from his cohorts and capitalize on his unique biography.

A private equity investor who lives in Cohasset, Gomez injected $900,000 of his own money into a campaign that spent about $1.5 million—a sum that dwarfed his competitors’ efforts.

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