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An overhead view of CMGI Field. (Illustartion courtesy N.E. Patriots)

Stadium photo gallery
The old vs. the new

    Good field position
New stadium, big game yield promising marketing, revenue opportunities for the Patriots
Since the first Super Bowl, in 1967, no team has ever appeared in the game and opened a new stadium the next season. Particularly in baseball, teams often achieve new levels of success on the field shortly after moving into a new facility, said Marc Ganis, president of Sports Corp. Ltd. of Chicago. The higher revenue from a new facility allows owners to spend more lavishly on players' salaries. On-field success rarely comes first. Just moving into a new facility can give team revenue a big boost. Throw in a championship season, and the upside is hard to quantify, largely because the situation is so unusual, consultants said.

After signing a lucrative naming rights deal with Andover-based Internet giant CMGI, the Patriots unveiled the new name for their soon-to-come stadium: CMGI Field. A Boston.com poll showed very few users were fond of the new moniker.
Hate it
What's a CMGI?
Love it
Total votes: 10,445

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