Brewing a robust blend of church, commerce
Page 2 of 2 -- It is not clear that businesses can make money in church. The Brentwood Baptist Church in Houston has temporarily closed its McDonald's while it analyzes poor sales.
But Grace Capital's Bonanno said his church is not worried about the bottom line.
''This is not about making money," he said. ''This is about being a blessing to others."
A Starbucks spokesman said it is company policy not to disclose the number of accounts with houses of worship, but he described it as a ''large number."
The movement to make churches less formal began on the West Coast in the 1970s and has since spread elsewhere. The style has been embraced by evangelical and often non-denominational churches in the South and Midwest, some called ''mega-churches" because their congregations number in the thousands. The idea for selling Starbucks coffee at Grace Capital Church came from one such place of worship, the Willow Creek Community Church outside Chicago.
Grace Capital Church signals the expansion of the trend into New England. It is affiliated with International Church of the Foursquare Gospel, a Pentecostal denomination based in Los Angeles. It is one of an estimated 300 evangelical churches in the state, a number that has doubled over the past decade, according to the New Hampshire Council of Churches.
Worship services at Grace Capital feature a multipiece band with electric guitar, drums, and flute backing the choir. Video screens anchored to the ceiling flash the words to prayers. Dress is casual and seating is in unanchored chairs arranged in a semi-circle around the low-rise altar.
''We didn't want a churchy feeling," said Bonanno.
Starbucks, church leaders say, is a natural addition to the environment.
''People drinking coffee, relating to one another, loving each other," Jerry Cook, a pastor visiting last Sunday from a Foursquare Gospel church in Seattle, where Starbucks is also sold. ''That's the essence of Christianity."
Grace Capital Church has grown quickly. It started in a living room eight years ago, later relocated to a school, and last July moved into a new building overlooking the Suncook River. The beige-walled sanctuary holds 600 and is regularly near capacity. About half its congregants are former Catholics, according to church officials.
''Growing up Catholic, the whole thing about church was about not being allowed to do much of anything -- having to stand, kneel," said Jon Berger, 34, a corporate driver, as he entered the sanctuary with a tall Starbucks in hand. ''Here you can have a cup of coffee and be relaxed."
Still, Berger and others noted that the allure of the church runs deeper than Starbucks.
''Christians like coffee," said Rick Bagley, 39, a general contractor. ''But what draws us here is Jesus Christ."
Sarah Schweitzer can be reached at email@example.com.