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Hannaford to help New England farmers

January 12, 2010

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SCARBOROUGH, Maine—Hannaford is the first major supermarket chain to back a program designed to help New England's troubled dairy farmers make more money and stay in business.

Officials with the Maine-based Hannaford Supermarkets said Tuesday it's joining forces with Northeast dairy farmers to launch the Keep Local Farms initiative in its 171 New England and New York grocery stores.

Hannaford's Wendy Ward says the program will "help sustain local farmers, support the local economy and reduce our carbon footprint."

The program seeks to encourage New England residents to buy milk from the region's 2,000 remaining dairy farms. The initiative will also provide additional money directly to farmers.

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