For the first time, vendors sold beer and wine in the field and dugout boxes at Fenway Park yesterday.
The Red Sox joined 24 other Major League Baseball teams in providing alcohol vending, as eight vendors meandered through aisles of about 4,000 field box and dugout seats, selling draft beer and wine, said Red Sox spokesman John Blake.
"It seemed to be well received by those ticketholders," Blake said. "I'm sure we'll refine the process as we go along."
Vendors sold a variety of 12-ounce draft beers for $6.75 and seven-ounce cups of wine for $7.25.
Blake does not think the new service will make for a rowdier scene.
"They're doing it on a fairly limited basis," Blake said, adding that security and compliance officers are present throughout the game. "We're confident it's going to work."
The park, which holds about 36,000 people, provides in-seat service to club seat holders, but does not offer vending services in lower-priced seating areas.
Many fans are not bothered by having to go to a concession stand to buy beer, instead of buying from an aisle vendor.
"I paid $25 [for my ticket] today; I can get my own beer," said John Thomas Miller.
The 29-year-old East Lansing, Mich., resident said he thinks it is understandable that field and dugout seat holders receive vending service, considering the cost of their tickets.
Field box seats cost about $125, and infield dugout box seats cost $325, Blake said.