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As a university student in Austin, Monica Hinojos witnessed firsthand the way that city’s iconic festival, South by Southwest, grew meteorically from a music festival with 700 participants in 1987 to an amalgam of music, film and interactive media with 25,000 people taking part this past year.
So it’s understandable that when Hinojos took up the reins as executive director for 3Rivers Arts, the Groton-based nonprofit whose mission is to support local artists and the arts while spurring the creative economy and enriching community life in the towns in and around Central Massachusetts, she came with grand visions.
One of those visions will materialize this weekend, when a new event called “The Nines,” a multi-stage music and arts festival, kicks off this Saturday, at Willard Field in Devens.