Most Valuable Product
Tom Brady is every marketer's dream, a humble, handsome household name. But unlike many stars, he's constantly wary of getting swallowed by his celebrity. Charles P. Pierce, in an excerpt from his new book, Moving the Chains, reveals how Brady, with caution and precision, manages his fame - and shapes his public image - on his own terms.
(Illustration by Pablo) Illustration by Pablo
From Moving the Chains: Tom Brady and the Pursuit of Everything by Charles P. Pierce, to be published this month by Farrar, Straus and Giroux, LLC. Copyright® 2006 by Charles P. Pierce. All rights reserved.
Users are warned that the work appearing herein is protected under copyright laws and reproduction of the text, in any form for distribution, is strictly prohibited. The right to reproduce or transfer the work via any medium must be secured with the copyright owner.
H is office tucked deep into the NFL's headquarters in midtown Manhattan, Phil Guarascio markets the league. He's slim and dark, and he seems to crackle with a kind of urgent energy. Within the first five minutes of stepping into his office, Guarascio will attempt to give you something. He came to the NFL from General Motors, where he signed ... (Full article: 3050 words)
This article is available in our archives:
Purchase an electronic copy of the full article. Learn More
- $9.95 1 month archives pass
- $24.95 3 months archives pass
- $74.95 1 year archives pass