Most Valuable Product

Tom Brady is every marketer's dream, a humble, handsome household name. But unlike many stars, he's constantly wary of getting swallowed by his celebrity. Charles P. Pierce, in an excerpt from his new book, Moving the Chains, reveals how Brady, with caution and precision, manages his fame - and shapes his public image - on his own terms.

(Illustration by Pablo) Illustration by Pablo

From Moving the Chains: Tom Brady and the Pursuit of Everything by Charles P. Pierce, to be published this month by Farrar, Straus and Giroux, LLC. Copyright® 2006 by Charles P. Pierce. All rights reserved.

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By Charles P. Pierce

November 5, 2006

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H is office tucked deep into the NFL's headquarters in midtown Manhattan, Phil Guarascio markets the league. He's slim and dark, and he seems to crackle with a kind of urgent energy. Within the first five minutes of stepping into his office, Guarascio will attempt to give you something. He came to the NFL from General Motors, where he signed ... (Full article: 3050 words)