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Brand on the Run

Gillette hasn't shied away from repeatedly new-and-improving its razors - more blades, sir? - and that has us excited about Procter & Gamble's potential.

By Alan Leo
November 6, 2005

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"In a glitzy New York unveiling yesterday, Gillette Co. rolled out its Fusion line of razors that feature a five-blade shaving surface. . . . The product leapfrogs the pesky Schick Quattro, the four-bladed razor." - The Boston Globe , September 15, 2005 (Full article: 121 words)

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