Brand on the Run
Gillette hasn't shied away from repeatedly new-and-improving its razors - more blades, sir? - and that has us excited about Procter & Gamble's potential.
"In a glitzy New York unveiling yesterday, Gillette Co. rolled out its Fusion line of razors that feature a five-blade shaving surface. . . . The product leapfrogs the pesky Schick Quattro, the four-bladed razor." - The Boston Globe , September 15, 2005 (Full article: 121 words)
This article is available in our archives:
Purchase an electronic copy of the full article. Learn More
- $9.95 1 month archives pass
- $24.95 3 months archives pass
- $74.95 1 year archives pass