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More pictures from the ad shoot
Barry and Eliot Tatelman shoot a Jordan's Furniture commercial at Cramer production company. (Photo / Kent Dayton)   Photo Gallery More pictures from the ad shoot

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A day on set watching Barry and Eliot Tatelman shoot their newest ads reveals how these brothers don't turn off the sarcasm when the cameras stop rolling.

By Ken Gordon
September 26, 2004

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You know how Barry and Eliot Tatelman, a.k.a. the Jordan's Furniture guys, always needle each other in their TV commercials? Turns out, the sibling raillery never -- ever -- ends, even after the director (a tall, tan guy named Rich Sturchio) yells "Cut!" Last month, I watched from the sidelines for a day as they shot four new spots at ... (Full Article: 1216 Words)

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