THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Can you spot the personal communication assistant?

As boomers age, products like hearing aids are getting a style and marketing makeover

By Don Aucoin
Globe Staff / July 30, 2007

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

Text size +

For the past five years, Aram Donabed has worn what he calls "the traditional Silly-Putty-in-the-ear" hearing aid to help cope with hearing loss caused, he believes, by "too much loud rock 'n' roll music" in his youth. But when Donabed, 53, learned about a sleek new hearing aid called the Audéo -- euphemistically billed not as a hearing aid but ... (Full article: 1293 words)

This article is available in our archives:

Globe Subscribers

FREE for subscribers

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Non-Subscribers

Purchase an electronic copy of the full article. Learn More

  • $9.95 1 month archives pass
  • $24.95 3 months archives pass
  • $74.95 1 year archives pass