Hidden messages

Is new technology empowering consumers -- or marketers?

By Joseph Turow

August 27, 2006

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During most of the 20th century, those in the advertising and marketing business made two basic assumptions. The first was that communication was one-way, from creators to audiences. Everyone understood that people couldn't really talk back to their TV set or magazines; they either agreed with what they saw or read, or they didn't. (Full article: 976 words)