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The season's most conspicuous consumption


Zeppelin NT -- $10,000,000

Turn heads on your street with the Zeppelin NT (Neiman Marcus "Christmas Book" catalog), modeled on Count Ferdinand Graf von Zeppelin's famous air vessel, first launched in 1900. Updated technology. Uses safe, nonflammable helium. Powered by three 200-horsepower engines with swivel propellers, the Zeppelin NT is 230 feet long, 60 feet wide, and 53 feet tall, and can carry up to 15 people (including flight attendant).


Custom-Fitted Suit of Armor -- $20,000 (at right)

Your home is your castle when you step into this limited edition, historically accurate, hand-crafted steel suit (Neiman Marcus). Fully functional from bevor to greaves. Lessons in swordsmanship included. FASHION -- FOR HER

2004 Victoria's Secret Heavenly Fantasy Bra -- $10,000,000

Modeled by Tyra Banks in the lingerie seller's 2004 Christmas catalog, this jewel-encrusted undergarment supports a 70-carat pear-shaped diamond and 2,900 pave diamonds set in 18-carat white gold. Handle with care.


Sub-orbital Spaceflight -- $102,000 per person

Get ready to experience "the next generation of commercial passenger travel" by reserving your seat on a sub-orbital flight with Space Adventures ( Program includes: zero-gravity training, personalized and fitted flightsuit, astronaut gold-embossed lapel pin, personalized travel bag, and more! Seeking candidates for future "taxi" missions to International Space Station.


"Martini on the Rock" -- starting at $1,000

New York's famed Algonquin Hotel, once known for conspicuous table talk, now offers perhaps the world's most conspicuous cocktail: the "Martini on the Rock," an otherwise unremarkable martini except for the diamond at the bottom of the glass. Price determined by size and quality of stone. So far the hotel has sold just one: it contained a 1.85-carat diamond swimming in Belvedere vodka and Martini & Rossi vermouth. Shake it, stir it, just be careful what you swallow.


Custom-Designed Home Cinema

Custom-Designed Home Cinema -- prices vary

Designer Theo Kalomirakis offers custom construction and installation of state-of-the-art movie theaters for the home. Pictured: The "Tuscany," which came in at approximately $800,000 (


Inauguration "Underwriter Package" -- $250,000

Celebrate the mandate and enjoy an "exclusive" lunch with President Bush and Vice President Cheney, along with tickets to one of three candlelight dinners held on the evening of Jan. 19 featuring "special appearances" by the big men in charge.

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