THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
Globe Editorial

Paralyzed by a gimmick

February 1, 2007

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

Text size +

Executives at Turner Broadcasting System Inc. displayed an astounding lack of judgment by planting objects that could be mistaken for explosive devices as a means to publicize an animated television show. Through a sequence of events that Turner could have anticipated, the birdbrain scheme briefly paralyzed a city -- and blew up in the face of its creators. (Full article: 452 words)

This article is available in our archives:

Globe Subscribers

FREE for subscribers

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Non-Subscribers

Purchase an electronic copy of the full article. Learn More

  • $9.95 1 month archives pass
  • $24.95 3 months archives pass
  • $74.95 1 year archives pass