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Ritz concierges can ease trauma of adjusting to student life

For many college freshmen and boarding school students, the adjustment to living away from mom and dad can be difficult.

Now students accustomed to a certain lifestyle can turn to The Ritz to make it easier.

To ''ease the transition between home and campus life," the Ritz-Carlton Hotels of Boston have launched a service that will help families book chauffeured sedans, deliver fresh-baked cookies prepared by hotel chefs to dorm rooms, and do students' laundry.

''Campus Concierge" services are available to guests of the Ritz, where a deluxe room or executive suite is $599 a night. The hotels will arrange campus tours, help with moving into dorms, and let parents custom-design gift baskets to deliver to students.

The concierge services are free, just as they would be for all hotel guests, but additional costs -- such as the price of gift baskets -- are paid by the parents.

With roughly a quarter-million college students in the Boston area, hotel officials believe the new service has plenty of potential customers.

''Every parent wants to pamper their child when they're going through the daily agony of college," said Ritz spokeswoman Caron Le Brun, ''and this makes a little softer transition."

SACHA PFEIFFER

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