Red Sox World Series gear flies off the shelves

Boston sports stores are being besieged with baseball fans this morning clamoring for gear stamped with the Boston Red Sox logo and three joyous words: World Series Champions.

Official World Series gear is flying off the shelves around the city, with stores receiving shipments — in some cases every hour — of freshly printed hats and shirts rushed in from across the country.

“All the printers were working late last night and now we are trying to get it transported here,” said Scott Saklad, general manager at the Red Sox Team Store on Yawkey Way. “We have product coming from Rhode Island, Massachusetts, and some companies are producing on the other side of the country and having planes bring it here.”

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The most popular items are the so-called “locker room” gear, otherwise known as the apparel worn by the bearded brigade during last night’s champagne celebration.

Jim Leahy, manager of the Sports Authority on Middlesex Avenue in Somerville, said people also want “whatever they see on the field ... especially the hats and the shirts. They want to look like the players.”

Many stores, anticipating a World Series win for the Sox, ordered smaller shipments of World Series gear that were on the shelves by the time the series ended last night. That gear quickly sold out.

“You couldn’t sell it until the last out was made, that’s the official rule,” Saklad said.
“But there was a good feeling, especially with the large lead, that it was going to happen. It wasn’t a question of if, but when.”

The Red Sox Team Store sold out all its World Series products last night, as did the Olympia Sports on Boylston Street. Modell’s Sporting Goods in Cambridge and the Sports Authority in Somerville are getting replenished with gear almost every hour, and have not sold out yet, managers said.

“We have already sold out of our first installment of product,” said Sarah Toro, the manager of Olympia Sports. “We will be getting a variety of items throughout this week into next.”

Besides the gear proclaiming the team world champions, one of the more anticipated items, Toro said, is a shirt featuring David Ortiz spraying champagne with the tagline “Popping Bottles.” Toro said the shipment of Big Papi shirts should arrive sometime today.

Though all the managers were glad to see the products flying off the shelves, they seemed just as elated about the victory.

“It was pretty awesome they were able to do it at home in front of the Boston fans,” Saklad said. “This team was so likable. They were the underdogs all year, but everyone came to the reality they were good.”