Beauty gurus who made it big
Maureen Kelly, tarte cosmetics
While her background in interior design and a double dose of master of psychology degrees dont seem to be the preemptive formula for a cosmetic CEO, self-proclaimed beauty junkie Maureen Kelly told visitors to her website that she created Tarte after becoming frustrated with the lack of healthy makeup on the shelves. Her naturally fueled product line launched in 2000 has grown with a cult following through earth engineered beauty goods.
Tartes latest collaboration with HBO series, True Blood, includes a suspiciously red Cheek Stain, enhanced with sparkling glitter and natural fruit extracts.