Just when I thought brands were beginning to “get it,” Procter and Gamble smothers the Sochi Olympics with this sexist ad:FULL ENTRY
I've often been critical of brands and their stereotypical portrayal of lazy dads who don't care about being a good parent. They too often send a message that the majority of us dads would rather not participate in raising our children because it's hard, because it's inconvenient, and because we can easily get our wives or someone else to do the hard stuff.
Times are changing.FULL ENTRY
Ring any bells?
Being a parent is a without a doubt a precious gift but it’s also the most difficult job I've ever had. In particular, these past few months have been enormously stressful for my wife and me, as we’ve again been presented with some of life’s parenting challenges.FULL ENTRY