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The 'richest guys on Earth'

Posted by Kip Durney  January 31, 2014 03:22 PM

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I've often been critical of brands and their stereotypical portrayal of lazy dads who don't care about being a good parent. They too often send a message that the majority of us dads would rather not participate in raising our children because it's hard, because it's inconvenient, and because we can easily get our wives or someone else to do the hard stuff.

Times are changing.

I was pleasantly shocked the other day when I saw this video:

My hat goes off to Chevy.

We all have aspirations and goals. We challenge ourselves and work hard to excel and to better ourselves both personally and professionally. But there is a line that most of us choose not to cross. I choose to make time for my family. I choose to get my kids up in the morning and ready for school. The point is, I choose them and I choose to be present.

We all make choices. We make concessions. And our kids see that. Maybe not today, maybe not tomorrow, but someday they will understand that we put them first. It’s important to me to be a role model. As stereotypical it may sound, it’s important to show my children that family is more important than any job or promotion that would take significant time away from us being together. Do we strive to advance our careers and push ourselves to always do better? Do we work hard to better provide for our families? Do we welcome greater responsibility and professional recognition for a job well done? Do we strive for the corner office? Of course we do. But how far do we go? How much will it cost us?

We all have a threshold and it’s different for everyone. I think Chevy got this one right.

We do want to be equal partners in raising our children. We do want to have a say. We do want others to rely on us. Because we know that we truly are, already, "the richest guys on Earth."

What do you think? Did Chevy get this one right?

Kip can be reached at or on Twitter @kipdurney.
This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About Tubalub

Tubalub is written by Kip Durney who lives on the North Shore of Boston with his wife, three kids (including identical twin girls), and a very excitable yellow lab. When More »

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