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Study: Where Are All The Coupons for Healthy Foods?

Posted by Joan Salge Blake  February 26, 2014 01:30 PM

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Source:  Amazon
I am a coupon clipper from way back.  My grandmother clipped coupons, and my mother had one of those nifty accordion coupon holders that enabled her to file her treasures by food categories. Following tradition, I look forward to clipping coupons bright and early each Sunday morning as soon as I pluck the paper from the driveway.    I hunt for deals on healthy yogurts, whole grain cereals and breads, veggies, and fruits.

Over the past year, I have noticed that I am clipping less, and consequently, saving less at the supermarket.  Apparently, I am not the only one noticing this coupon desert.  

Researchers at the University of California San Francisco (UCSF) scoured over 1,000 online store coupons from six national grocery chains and uncovered that deals for healthy foods were practically nonexistent: 


I did my own web crawling and found a few supermarket and major food company websites that provided coupons for healthier foods, such as juiced-packed canned fruit, lean ground turkey, and frozen veggies as well as low fat yogurts and whole grain cereals.  I also uncovered that March is National Frozen Food Month, which is good news for healthy bargain hunters as frozen veggies and fruits are as nutritious as fresh.  Also, frozen produce is cleaned, prepped, and ready-to-cook.  It's like have Rachel Ray tucked away in your freezer.

According to Julie Henderson at the National Frozen and Refrigerated Foods Association (NFFA),  the consumer can expect to see more newspaper coupons for frozen foods starting this Sunday and during the month of March.  Many food manufacturers may also be putting their frozen food products on sale as well as offering additional coupons online.

Here are some coupon links that I uncovered to help you eat healthier and save money while doing it:

Passion for Savings

Whole Foods

Live Better America

Birds Eye

Be well, Joan

If you have topic you would like me to cover on my blog, please email me at:

                                              Follow Joan on Twitter at: joansalgeblake
Originally published on the blog Nutrition and You!.

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About the author

Joan Salge Blake, MS, RD, LDN, is a clinical associate professor and registered dietitian at Boston University in the Nutrition Program. Joan is the author of Nutrition &You, 2nd Edition, More »

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