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Good eggs?

Posted by Devra First  September 14, 2009 10:57 AM

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Two weeks ago, animal advocacy nonprofit Mercy for Animals released this very disturbing video shot undercover at a hatchery. Among other things, it includes footage of male chicks being ground up alive.

Today, a press release arrives announcing a new initiative from the American Egg Board and egg farmers called the Good Egg Project. "To address people's growing interest in where their food comes from, America's egg farmers are proud to announce the Good Egg Project, an initiative that aims to educate Americans on modern egg farming, introduce them to the farmers that care for the eggs and encourage people to eat well and do good everyday. For generations, America's egg farmers have been committed to delivering high-quality eggs, as well as caring for their animals and the land they farm," it says.

It goes on to explain that egg farmers donate millions of eggs a year to food banks, and urges the public to join them in service. For every person who pledges to eat well and give back to his or her community on the website, the project will donate an egg to Feeding America. (You have to provide your name and e-mail.)

Additionally, the Good Egg Project has become a sponsor of "Sesame Street."

Could it get any more wholesome?

Well, yes.

About Dishing

What's cooking in the world of food.

Contributors

Sheryl Julian, the Globe's Food Editor, writes regularly for the Food section.

Devra First is the Globe's food reporter and restaurant critic. Her reviews appear weekly in the Food section.

Ellen Bhang reviews Cheap Eats restaurants for the Globe and writes about wine.
 

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