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Discontinued: Another great product

Posted by Sheryl Julian  November 4, 2008 12:40 PM

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Consumers are up in arms over Nabisco discontinuing Royal Lunch Milk Crackers. "It's like discontinuing milk," wrote one Chowhounder. Others: "What will I put on my mac and cheese?" And how do you make stuffing without them?

Royal Lunch Crackers were best crushed slightly in a bowl of milk. You could be feeling very bad, very tired, very hungry, and that hit the spot.

Years ago, I did a four-part story on the wonderful owners of Gerry's Farm in Brockton. Mr. Gerry, the patriach of the family, ate a huge lunch -- he's up before daylight -- and after a long day in the fields, came home every day to a bowl of Royal Lunch and milk. That was all he ate before he went to bed. He will never go onto Chowhound to register how unhappy he is, but I'll bet he was the biggest consumer of the crackers in this area.

Nabisco, do you do any market research before you do something like this?

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What's cooking in the world of food.

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Sheryl Julian, the Globe's Food Editor, writes regularly for the Food section.

Devra First is the Globe's food reporter and restaurant critic. Her reviews appear weekly in the Food section.

Ellen Bhang reviews Cheap Eats restaurants for the Globe and writes about wine.
 

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