Fine & Fûtés, a gourmet food shop about two hours west of Montreal, sent a playful jab in the direction of Bruins fans and lovers of honest American beer with a Facebook post Tuesday night.
I don't know French,and internet translations were no help, but a friend of mine living in Montreal translated the text roughly as, "There is confusion/dismay here! Everyone is wondering who would do such a thing..."
What someone did here, you see, is cover the "Boston" on packages of Samuel Adams Boston Lager with the Montreal Canadiens logo. How dare they.