Mainstream beer commercials often push agendas about fitting in, being a guy's guy, or what have you, but a new Guinness commercial turns that convention on its head. In the ad above, a group of friends join together for a wheelchair basketball game; only one of them is handicapped. The group then shares a round of Guinness at a bar. It's simple, poignant, and gets across a message that has nothing to do with partying or setting a trend. Well done.