THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
Short orders

Cereal fillers

By Lisa Zwirn
Globe Correspondent / February 4, 2009

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On a fun-to-navigate website, you now get to design your own cereal. Choose from five base options (some gluten-free) and over 45 enhancements, such as dried fruits, nuts, and seeds. As you click and drag ingredients into your bowl, the nutrition label for your mixture keeps updating. If you're not sure what to get, check out what the three 20-somethings - Adam Sirois, Alexander Renzi, and Carl Mikael Johansson - who launched the New Hampshire-based company, [me] & goji, shake into their bowls. Custom-made cereals (an average order is about $13 plus shipping) come in a 600-gram capsule (about 21 ounces), yielding about 15 servings for $1 per bowl. Now you can be responsible for making your own healthy breakfast. Available at www.meandgoji.com.