Style on the Street: Neighborhood Watch

New on Newbury

Seven can’t-miss additions to Boston’s most stylish stretch

By Courtney Hollands
March 27, 2011

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It’s a sunny, cheerful spring day lifted from a Boston postcard, high time for strolling and browsing (and a frozen yogurt from Pinkberry) on the city’s most famous shopping street. Get there early on weekends to snag a parking spot – stores open at 9 or 10 on Saturday, noon on Sunday – and walk the rest of the way. Here’s what’s new.

FOREVER 21, 343 Newbury Street 617- 262-0212,

Steel yourself against the weekend crowds at this four-story teen fashion mecca, and you will be handsomely rewarded:

Forever 21 is the just the place to try out this season’s far-out trends (jumpsuits! fingerless gloves!) on the cheap.

Don’t miss Many of the cheerful rings – look for big faux stones in light teal and other springy colors – cost less than $5; the sailor-styled linen and rayon striped shorts, $15.80, are shipshape and ready for a night on the town.

RESCUE, 297 Newbury Street, 857-350-4474,

Browse the racks of men’s and women’s used designer and vintage garb and get inspired by black-and-white photos of Blondie, The Smiths, and other punk rockers peering down at you from the walls. Co-owners and siblings Paul and Jeralyn Mason moved the hip store up the street to this new home last month. Cleaning out your closet? Rescue gives customers their cut upfront: 30 percent of the proposed selling price in cash or 50 percent in store credit.

Don’t miss Careful combers can score such finds as a throwback Aerosmith “Permanent Vacation” tour T-shirt ($75) or a pair of paint-splattered Chloe skinny jeans ($150). Old T-shirts are dyed, printed with quotes from New England authors (“The dark is melting,” Sylvia Plath), and given new life in the “Reclaimed by Rescue” line ($34 each).

PINKBERRY, 288 Newbury Street, 617-424-5300,

In 2006, the Los Angeles Times famously dubbed this tart-sweet frozen yogurt “the taste that launched 1,000 parking tickets.” Indeed, there’s often a crush of people at the counter, choosing from “original” and seasonal flavors. And, oh, the toppings! Crown the low-calorie treat (150 in a small original) with anything from kiwi to mochi to organic gummy bears.

Don’t miss A small chocolate with raspberries, nuts, and brownie bits ($4.95) will give you the energy to find and feed your parking meter.

GOORIN BROS., 130 Newbury Street, 617-247-4287,

“Sometimes, you have to let the hat wear you.” At least that’s what one friendly salesperson told a man trying out a bowler on a recent afternoon. (He was game.) A steady stream of customers tried on toppers amid the oriental rugs, old cameras, and other ephemera at the first East Coast outpost of the San Francisco-based company.

Don’t miss Destined to be a spring staple, the “Hammond” fedora ($47) is made of lightweight woven straw.

ALLSAINTS SPITALFIELDS, 122 Newbury Street, 617-517-0894,

Antique sewing machines in the glass storefront welcome shoppers into industrial-chic AllSaints. Look here for younger styles, such as leather gilets and sparkly party tops. There are sections for men and kids, plus shelves and shelves of shoes.

Don’t miss The “Shell” mini skirt ($299) is a swath of viscose embellished with tiny shell discs. Tie an outfit together with the tribal modal-and-cashmere “Lecco” scarf ($115).

ALEX AND ANI, 115 Newbury Street, 617-421-0777,

Spring means the start of bare arms season; dress yours up at this multilevel jewelry shop. Check out the retro-boho bracelets in the Vintage Sixty-Six line, inspired by the work of designer Rachel Rafaelian’s grandfather – she’s generation three of the Rhode Island family to go into the business.

Don’t miss The “Gypsy 66” herringbone-chain bracelet from Vintage Sixty-Six comes in gold- or silver-plate over recycled brass ($58).

DIANE VON FURSTENBERG, 73 Newbury Street, 617-247-7300,

You could spend hours picking out favorites from the punchy print swimsuits, catwalk-ready shoes, and of course the iconic wrap dresses at this bright boutique, complete with a TV playing runway shows and a hot pink ottoman for luxe, ladylike perching.

Don’t miss The “Handy” stretch silk top ($265) has a flattering boat neck, and the wrap-up “Eva” suede pumps ($275) make a stylish statement – in citron, please.

Courtney Hollands is a senior producer at Send comments to