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Like many shoe lovers, Jane Gershon Weitzman spent years happily shopping for perfect pumps. Her searches took her all over the globe. But what she unearthed on these high-heeled treasure hunts never touched her feet.
The wife of prolific luxury shoe designer Stuart Weitzman, Jane Weitzman carved out a niche for herself decorating the windows of her husband’s Madison Avenue flagship store during the 1990s and 2000s. For a span of a dozen years she filled the windows of Stuart Weitzman stores with shoes created from corrugated cardboard, wire, wood, steel, or flowers. She even found an artist who crocheted shoes.
As for Stuart Weitzman’s creations? They didn’t appear in the windows.
“The windows showcased the art, and didn’t hurt business at all,” Jane Weitzman said. “It attracted people into the stores.”