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SCHEDit, now on Boston.com, wants to make your social life easier

Posted by Alex Pearlman  February 9, 2012 09:16 AM

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tngg venue profile.pngBy Angela Stefano

Maintaining your social calendar can sometimes seem like more trouble and take more energy than it's worth -- but maybe that's just because no one's found the best way to do it yet.

“I don’t think anyone is doing this space right,” said Michelle McCormack, vice president of marketing for SCHEDit, a new social tool that's essentially an event calendar formatted into a Twitter-esque stream and with Facebook-like profiles for people and places -- and a touch of a dating website thrown in for good measure. SCHEDit launched a partnership with Boston.com late last week and is hoping to become that "right way" for people to manage their social lives.

“People are going to Boston.com already for calendar stuff. Now, you’ll be able to create a profile, follow all the places you dig, and forget about it," McCormack said. "[When you log back in,] all the stuff you like is already streaming through, and all the noise is filtered out.”

SCHEDit features three different types of profiles: venues, celebrities, and regular ‘ol people like you and me. Once you sign up, you can follow as many people and places as you want; the more profiles you follow, the more events you’ll find. Only venues and celebrities can create events, "but they’re really the exact same type of profile,” said McCormack. “There’s the element of building a network.”

Since SCHEDit is so new, it's hard to entirely gauge its usefulness, but the program's chances for success are probably good as long as enough users jump on board and keep coming back to curate their lists. The idea behind SCHEDit -- to strike a balance between the too-sparse Facebook event listings and the not-sparse-enough newspaper, magazine, and website event listings -- should have been addressed a long time ago, so any platform that can do so well is poised to get a solid following.

tngg my events.pngWhile McCormack, SCHEDit founder Omar Tellez, and the rest of the SCHEDit team spent time before the launch creating venue profiles (which they hope those venues will claim and maintain themselves) and persuading potential users to pre-register, it’s now time to see if all those profiles will be put to good use. The site is hoping to quickly pull in Boston’s large college student and young adult population. “That’s our sweet spot because once you guys start using it, [older people] start using it, and everyone will start using it,” McCormack said. “Everybody is our demographic -- everybody that goes out.”

Do you think you'll use SCHEDit? If you have already, what do you think of it?

Photos courtesy of SCHEDit

About Angela -- It's "Ang," if you please -- or, alternately, Bill, Penny Lane, or (begrudgingly) Angus to some. I've been with TNGG since the site started and am now the TNGG Boston editor for Boston.com. I graduated from Boston University's College of Communication in 2009 and am a huge fan of live music, hockey, and Thai food. I'm also a bit of a klutz, but that's only because my mind and body are always going in approximately a zillion separate directions. Twitter: @amstefano988

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