Hipsters, and the craft movement in general, make for an easy comedic target (see: Portlandia), but this time the mockery literally hits closer to home with a fictional Lydonville, Vermont craft brewery called 7Brothers.
In this week's episode of the new sketch comedy The Birthday Boys on IFC, the "sibling founders" take on our obsession with all things artisanally made — especially the kind that are made from hops and stored in vats.
Check out this video clip for a good "hump day" laugh:
The Birthday Boys airs at 10:30 EST on IFC. For more info, or to watch past episodes online, visit IFC.com.
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Melissa Massello is a newspaper journalist turned startup junkie and lifelong Bostonian who prides herself on her do-it-yourself attitude. From making her prom dress out
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