To coincide with the opening of the 2014 Olympic games in Sochi Google has designed a ‘Doodle’ on it’s search homepage showing a rainbow colored, Olympic themed image in a show of support for LGBT athletes at the games and the LGBT community at large
Along with the image, the page also shows a quote from the Olympic Charter which states, "The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play."
Google is following in the footsteps of AT & T which, earlier this week, became the first sponsor of the games to speak out against Russia’s anti-gay policies stating, "Russia's law is harmful to LGBT individuals and families, and it's harmful to a diverse society."
Google’s move was met with support from many human rights organizations including The Human Rights Campaign (HRC). "Alongside Olympic sponsors like AT&T, Google has made a clear and unequivocal statement that Russia’s anti-LGBT discrimination is indefensible. Now it’s time for each and every remaining Olympic sponsor to follow their lead. The clock is ticking, and the world is watching," said Chad Griffin, President of HRC.
This is not the first time Google has expressed its support for the LGBT community. The company has been outspoken in its support for marriage equality and in 2012 launched a company wide initiative called “Legalise Love,” that it described as a call to decriminalize homosexuality and eliminate homophobia around the world. The company also recognizes gay pride season each year by customizing search boxes to turn rainbow-colored when terms like “gay” and “gay pride” are entered.
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