Coca-Cola on Sunday became the first advertiser to feature a gay family in a Super Bowl television commercial.
The ad, titled ‘Beautiful’, shows a video montage highlighting a wide range of America’s diversity while the song ‘America the Beautiful’ is sung in seven different languages.
At approximately the :44 second mark the commercial fades to a clip that shows two male partners roller-skating with their daughter.
The timing of the ad is especially notable as Coca Cola has come under attack recently for their sponsorship of the Sochi Olympics and their relatively silent response to LGBT and human rights groups who have been asking the company to take a more vocal stand against Russia’s anti-gay policies.
“Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it’s time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are,” said GLAAD President and CEO Sarah Kate Ellis in a statement after the ad aired.
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