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What women want

A new website helps guys find the clothes - and cars, and Valentine's gifts - that make the man

Tim Panagopoulos (left) and Rob Kassner founded hertaste.com because, Kassner says, 'Women judge men based on their clothes.' Tim Panagopoulos (left) and Rob Kassner founded hertaste.com because, Kassner says, "Women judge men based on their clothes." (Yoon S. Byun/Globe Staff)
By Don Aucoin
Globe Staff / February 13, 2008

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Who says men aren't willing to stop and ask for directions? Two Boston entrepreneurs are revving up a website that is built on the premise that men are willing to put aside their egos and listen, really listen, to what women are telling them. (Full article: 1238 words)

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