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DALE DAUTEN | THE CORPORATE CURMUDGEON

Mastering the art of differentiation

December 2, 2007

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"There is eloquence in true enthusiasm." - Edgar Allen Poe Time today for another Important Business Principle (ideas worthy of capital letters). This one derives from the ad biz, but I'd like to expand on it: "The success of an advertisement or product, just like a business or a career, depends upon the skillful combination of association and differentiation." (Full article: 802 words)

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