Advertising supplement to The Boston Globe | Spring 2008

Ethnic chefs at home in Boston

For decades, even centuries, Boston was a city of baked beans and cod. Going out to dinner meant pot roast or lobster, Parker House rolls, and a slice of pie. Then one courageous diner stepped across the threshold of a dark, little place where heady aromas of cumin and chilies, saffron and cinnamon perfumed the air.
Asian press thrives in Boston

Asian press thrives in Boston

Many Asians feel ignored by mainstream media. Ethnic media give them a voice.
Immigrants strive to learn English

Immigrants strive to learn English

The state's growing immigrant population is bringing a thirst to learn English.
Marketing to gay and lesbian consumers

Marketing to gay and lesbian consumers

Gays and lesbians make up only about 7 percent of the population, but they're financially elite.
When cultures and medical care collide

When cultures and medical care collide

Cultural competence in healthcare works with patients that don't share Western practices.
In engineering, wisdom is key

In engineering, wisdom is key

Mature high-tech engineers with mentoring skills are a highly prized corporate presence.
Achieving the work-life balance

Achieving the work-life balance

For women going back to the workplace, many programs help them get back on track.
Playing the name game
There was a time in America's immigrant history when newcomers shed their given names and opted for more "American" monikers. Now more people are staying true to their roots.
World of opportunity in Boston hotels
Multiculturalism is the rule rather than the exception in Boston's thriving hospitality industry. The industry employs and rewards people from all backgrounds and walks of life.
New technologies empower the vision impaired
At a time when 70 percent of all legally blind, working-age individuals are unemployed, new technologies are improving the lives and the job opportunities for the vision impaired.
This special advertising section was produced under the auspices of the Advertising Department of The Boston Globe. Creative Director: Irene Mauch. It did not involve the reporting or editing staff of The Boston Globe. Editors: Spence and Sanders Communications LLC.

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